Category: Blog
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Why Humor Wins in Advertising
Let’s face it: people scroll fast and forget easily. With the online world overflowing with content, brands have only seconds to leave a mark. So how do you make yourself stand out? Easy: Be unforgettable. That’s where disruptive marketing comes in, the use of experimental, thought-provoking, and attention-grabbing tactics. It’s the kind of creativity that…
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Why Livestream Shopping Works (And Why Pinoys Love It)
You’ve probably seen it – someone goes live, starts promoting a product, gives a few shoutouts (which Pinoys love), and drops a “FREE SHIPPING” promo. Welcome to the world of livestream shopping. So, why are Filipinos so into it? It’s personal and fun to watch. It doesn’t feel like watching a promotional video. Filipinos naturally…