THREE COMMON MISTAKES IN DIGITAL ADVERTISING

THREE COMMON MISTAKES IN DIGITAL ADVERTISING

Competition between brands has been getting tighter when it comes to the digital aspect. This is definitely because digital channels became a very successful platform for marketing in this digital age. However, many brands unconsciously commit several mistakes in performing digital advertising. And here are some of the commons:

Unable To Reach Your Market

Many brands think that digital advertising works even without exerting too much effort, and that is actually wrong. What is the point of pulling up social media campaigns if you are not reaching your potential consumers? That is why you have to make sure that you know who exactly you are targeting and what channels do they usually interact to. Put an eye on considering the best ways in reaching them. Like for example, if your target market’s age ranges from 35-40, you have to know that if you are going to put an ad on instagram, would that reach them? Study the possible platforms where they can possibly see your marketing efforts and make sure that it will appeal to them and convert their interests into possible sales.

Failure To Engage

It is either you’re not posting much or you’ve been posting way too often. Not giving your market an update may lose their interest towards your brand. But posting too much might annoy them. Be sure to control your posts, keep your audience updated and always monitor and moderate the information that you are providing them. Posting unnecessary informations might just cause your audiences to unfollow or unsubscribe to your channels. Also, in able to create a good connection to them and getting their attention, make sure to feature not only what your brand or service is but also give enough space talking about its benefits to them.

You Are Not Tracking Your ROI

Making sure that every campaign that you do, be it digital or not, being measurable is really a must for every brand. And of course, tracking your ROI is also important. However, some brands get too excited about conducting online campaigns and going with the trend that they fail to monitor if their investments are paying off. A brand needs to know if spending on a certain ad is working and if it gives a positive feedback from the consumers. One of the biggest factor in concluding that your campaign is successful is when you are getting more in return than on what you have invested.

You are spending a small fortune in digital advertising and always expect for a good result. That is why you have to avoid committing mistakes especially in reaching your audience, engaging with them, and most importantly, tracking your return of investment to avoid failure. It is good to know that there are digital advertising agencies who will not only help out brands in avoiding these mistakes but will also give you a hand in making the brand’s campaign be effective and successful at the same time.

ARCHIVE

Creative
  • Conceptualization (TVC, Radio, Print, Web)
  • Creative Writing
  • Graphic Design
  • Production (Coordination and Logistics, On-Site Management, Talent Sourcing)
  • Creative Management and Consultancy

Brand Identity Development | Corporate Identity Development | BTL/ATL/Integrated Communications Content and Design| Digital Content and Design 

In the wilderness of brands competing for your market's attention, we "tame" your brand like a circus lion indulging a whimsical audience. We make our creative strategies custom-made and audience-specific.

Media
  • Media Planning
  • Media Buying
  • Post-Monitoring and Analytics

Print / TV / Radio / Web 

Like fire eaters in a carnival, our media solutions will make heads turn, stop people in their tracks and help spread the word about your brand like wildfire.

Digital
  • Social Media Marketing
  • Search Engine Optimization
  • Web Development and Hosting
  • E-commerce
  • Digital Advertising

As the magic of social media and computer-generated images leaves everyone captivated, we bring you the wonders of digital marketing that should make your brand omnipresent in their lives.

Marketing
  • Marketing Strategies
    (BTL/ATL/Integrated Marketing Communications, Cause & Advocacy Marketing, Technology & Digital Marketing, Trade Promotions)
  • Marketing Research and Analytics, ROMI Disciplines
    (Return on Marketing Investments)
  • Trade Management
    (Trade Integrated Promotions and Systems Development)

To make your brand grow, we complement what you know with what we know. We support your marketing ambition in ways that are novel, innovative and game-changing.

PR & Events
  • Publicity and Press Releases
  • Event Planning and Organization

Broadcast / Print / Online 

They say that the world of business is a dog-eat-dog world. We say: let the other dogs bark up the wrong tree, while we play poker. We develop meaningful and lasting relationships with our public and the press.