CENTRO ESCOLAR UNIVERSITY
Zoning
in on
the Gen Z target
The Zoomers’ current zeitgeist, we discovered, was their wokeness and their propensity and desire to do good in the world.
We discovered a crucial insight.
Today’s youth, our target audience, seek more than success — they seek purpose. This finding formed the essence of a vibrant multi-platform campaign that invited them to take their next step with an institution built on science, virtue and empowerment.
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