Branding plays an important role in your company’s image, and publicity, and overall success. That is why you should thoroughly think about the image that will carry your brand’s name and identity. There are lots of tips out there about how to make your brand design stand out, but only few will drive your company to success. Here are some tips that you should follow when designing your brand.
Make it classic
Classic and minimalist designs look clean and simple. Choose a traditional and neat font for your brand and do not forget to choose a neutral color so it will be easy for the people to look at it. Going with classic design does not mean boring or old school. It’s just that they can be remembered easily compared to extravagant ones.
Make sure it matches with the company
This might seem like an obvious tip but some companies have failed to do this. Your logo shall align with your company’s mission and business plan. Remember that your logo will represent the purpose of your company to people. Make them understand your purpose through an image. If you have a travel agency, add something that will entice people to call your office and acquire a service.
Make it unique
There are instances where a logo is confused for another company’s. This might create a big problem such as law suits and customer confusion. Avoid these by having multiple opinions and research.
Make sure it works on multiple platforms
Will it work on phones, billboards, magazine, and newspapers? Will the people get the same understanding of your brand and what is it about even if they look at it in a different medium? Your logo should have mass appeal and be understandable to people regardless of platform.
Use two colors
Use one or two additional colors. No more, no less. Not only it will cost you a lot of money, looking at your logo will be overwhelming and hurtful to the eyes. Black and white colors don’t count. Additionally, make sure that the two colors blend well when put together.
Make your brand name stand out
Thinking of a name for your business is one of the most important decisions that you will do. Just like your logo, think of a unique names that is easy to remember and spell. Naming your business after a trend is not advisable. Stick to something that will last for years.
Keep your motto short
Squeeze your company’s purpose into seven words and make it interesting. People should completely understand what your company does. Remember, less is more.
Leave white space
White space, also called as free space in printing, lets your brand and people breathe. It also makes it visible even from a distance. Having a white space will give you many advantages and opportunities. Note that a glob of black or other colors do not look appealing and hard to see.
Choose your color carefully
Before you choose a color, ask yourself this question:
Do I want my audience to feel fired up or calm?
Warmth and coolness of tone will give a whole new meaning to your logo. Make sure to choose carefully so that you can convey the right feeling to your audience.
Indeed, brand design is a critical process for your business. Yes, it will take some time before you can say it is good and ready to go. You will also go through a lot thinking, decision making, and failure before you get the right formula for the perfect brand design. But once it is done, you will see that all the hard work is worth it. The success of your business largely depends on your brand design, so make sure that you do it correctly. If in doubt, you can hire a branding design agency in The Philippines so that you can receive an output that is more than what you have expected.
