HITACHI
Reclaiming cool:
for the brand that owns it
How do you gain more trust? Count your strengths and go digital with your bragging rights.
In-your-face advertising has never been this cool.
A multi-year journey with an iconic brand was the coolest (pun-intended), most rewarding thing for us. What did we do to an institution suffering a brand image problem? We cranked the cool on communicating its quality to the extent of doing a straightforward Hitachi-versus-Others campaign, the cool vibe spreading online.
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