Putting your website at the top rank is hard. Maintaining your website’s Google rank is a lot harder. There are lots of websites out there who can outrank you anytime, Google rolls out algorithms that may affect your ranking, and if you don’t keep up with the times, you might find your website at the last page of search results. If you do not want this nightmare to happen, follow these tips to maintain your SEO rankings.
Update, update, update
This may sound surprising, but one of the most common mistakes that SEO practitioners do is neglecting their website. If you want to stay on top, keep updating your website with fresh content and always think of new ways to give your visitors a great experience. Additionally, you should also exert a lot of effort in your website’s visual appearance. Add an assortment of videos and images to the articles and pages of your website to keep people from visiting.
One of the ranking factors in Google is site speed. This is understandable because internet users does not want to browse a website that takes ages to load. Once they get weary of waiting for your content to finish loading, they will leave your site and go somewhere faster. Google says that webmaster just get their page load time down to less than a second for mobile devices. Here are some tips on how to achieve this:
Get a fast and reliable hosting service.
Compress all images on your website.
Using content delivery network (CDN) increased download speeds.
You may also try Google PageSpeed Insights to determine the factors that slow down your website load time. This tool also suggest ways to fix them.
Consider The Quality Of Your Backlinks
Instead of focusing on the quantity of your backlinks, shift your attention to their quality instead. However, keep in mind that once you have ranked on a certain keyword, you do not have to build too much backlinks to the page as Google can detect if a site is gaining links excessively. There is a possibility that your website will be banned. One of the best ways to maintain your ranking is by expanding your inbound links to your site. Through this, your backlink profile will be distributed and your website authority will increase.
Use The Power Of Social Media
Social media is a powerful tool to increase your online presence. Though it is not clear whether social media management will bring you at the top of search results, search engines view social media platforms as an authority brand. Facebook, Twitter, Instagram, and LinkedIn have a high Pagerank in Google. Getting links from these networks will help you build a name online. Additionally, these quality backlinks will increase and maintain your rankings for a longer time.
Take advantage of social media with these tips:
Add social media buttons on your website.
Add social media share buttons on your articles.
Write a call to action in every content.
Offer something to users in exchange for a social media share.
Indeed, staying at the top is not an easy job. But if you have the right knowledge, tools, and strategy, you will be able to maintain the ranking that you worked so hard for. If you still find it hard to remain at the tops of search results, you can acquire advertising agency services so they can get the job done for you.