E Commerce has had a lot of changes in the past years. Because of this, thousands of businesses have seen improvements in terms of sales due to people continuously patronizing ecommerce. You have probably experienced this too. However, if you want your customers to keep buying your products online, you have to keep up with the trends that they would absolutely love. Here are the SEO e commerce trends that you should watch out for:
E commerce sites used to have short content for their product description. However, people have been looking for longer content as it provides more details. As the competition gets tougher, you need to differentiate your product with its competitors and one of the most effective ways to do this is to provide a long, detailed, and persuading content.
The Power Of Social Media
Using the power of social media to boost your online business is a great way to establish authenticity and visibility. According to a recent survey, online marketers are currently seeing a positive ROI from social media. Create an account on popular social media platforms such as Facebook, Instagram, Twitter, and Snapchat so you can reach out to your audience anytime, anywhere. Have them review, comment, and share your products. Additionally, keep them engaged by replying to the comments and inquiries.
Video content is getting popular on social media nowadays, so creating one will have a great impact for your ecommerce site. Video content can show up in search results and has more chance of being viral compared to other content. Take advantage of this trend and start publishing shareable videos now.
Now that most people use their mobile devices to browse the internet, you might want to make every pages of your site mobile friendly. If you are not sure if your ecommerce site passes Google’s standards, use its mobile friendly tool so you can clearly know the changes you have to make. You should also consider making a mobile app so users can browse your products with ease.
Voice search is also something that you should consider for your ecommerce site. More people are starting to use voice search and major tech companies now have digital assistants that can assist people via voice search such as Siri, Alexa, Cortana, and Google Now. If you want your site to appear on voice search results, offer more colloquial phrasing, create long-tail phrases and rich answers that digital assistants can provide to users.
Technology is developing faster that you think so get updates as much as possible to avoid getting behind the times. Optimizing an ecommerce site is not just about having the right technology and information. It is also about being creative in order to catch your audience’s attention. Acquiring services from a creative media agency is a good way to achieve both.