When the news came out about Instagram allowing advertisements, you might have jumped with joy. As of March 2016, the popular photo and video sharing platform has reached 400 million users and the number is still getting higher. As a business owner, doing Instagram ads will give you an opportunity to reach thousands of potential customers. However, there seems to be something wrong with your ads. If you can’t figure out what it is, these reasons might help you out.
Your Ad Looks Too Formal
Most Instagram users are young. They tend to be attracted to a natural, candid, and colorful pictures. If your ad look too formal or professional, users might find it unappealing and ignore it. Create ads that will attract their attention.
Your Pictures Do Not Evoke Emotions
If your photo consists of a brand name, a tagline, and a picture, then you might want to take it down and change it into something that will evoke your audience’s emotions. One way to do this is choosing a photo that tells a story. It can be humorous, inspirational, or adventurous. Just make sure that once a user sees your ad, he/she will be able to create a story just by glancing at it.
You Use Hard Sell
Instagram is not really a place where you can use hard sell to your audiences. Just like other social platforms such as Facebook, Twitter, and Snapchat; Instagram users are using the app for entertainment and to connect with people. If you want your ad to be successful, you have to give them what they use Instagram for in the first place. Focus more on content and what will drive users to tap the photo, visit your profile, and purchase your product.
There Is Too Much Text On Your Ad
This might be an obvious one but most advertisers still commit this mistake. Again, Instagram is all about emotional and thought-provoking photos. Avoid using too much text on your ad and put everything you want to say to your audience on the description.
You’re Not Trying Video
Video is one of the leading trends in social media today. So if you are not using it, you are already missing out on a lot of opportunities for your brand. Use Instagram’s 60-second video to your advantage and think of a good way to introduce your product to your audience. One way is showing your audience how it works and its effectiveness. Videos will auto-play so people will see it even if they are just scrolling their feed.
You’re Not Showing Your Target Market’s Lifestyle
Let’s say that you sell cosmetic products and want to use social media to expand your audience reach. You take photos of foundation, lipsticks, and mascaras yet people do seem impressed with them. No matter how authentic and affordable they are, if you do not show photos that coincide with your audience’s lifestyle, there’s a big chance that your ads will flop. Upload video ads that shows a tutorial on how to use your product or pictures that they can relate with their everyday activities.
Reaching out to your audience on Instagram might seem easy, but there is a lot to know before you can clearly know what catches their attention and what does not. But once you know the right elements that make up a successful Instagram ad, achieving your goals will be as easy as pie. Social media management is one of the most important factors in digital marketing and you can reach success if you know how to do it right.