Viral video is a great medium to increase your brand awareness. It is shared and passed from person to person People are the driver of video’s virality. When your video is done right, it has the ability to reach your target audience, making a clear message of what your video wants to say.
Creating a viral video is not that easy. You can’t predict if people will like it or not. Read this tips to have a successful viral video.
Make It Short
Your video must be 2 minutes or less, depending on what kind of video you are going to make. A short video keeps the interest of your viewers more than a lengthy video. You must hook the audience in the first 20 seconds, a video that people would want to share during their busy days.
It Must be Entertaining
If your video is entertaining, funny, and unexpected, it is worth sharing. Funny videos are the most viral in some ways. Everyone wants to be entertained. You video must have these elements.
Elicit an Emotional Response
Evoke the emotional response of your viewers and make their emotional reactions strong. It is an effective and great way to make your video go viral. Play on people’s emotions, it can be sympathy, envy, anger, shock, etc. and your video will more like likely to go viral.
Make a Compelling Title, Thumbnail and Caption
Catch your audience’s attention by having a compelling title, thumbnail and caption. Create a relevant title, something that you yourself would want to click to. Tease your audience by writing a description that will make them curious. Have an engaging thumbnail, to have more driving clicks.
Capitalize on a Trending Topic
To increase your video’s viral potential, it must be news value and timely. Stay with current trends, news, music, or videos that are trending high. For you to have an idea what video are you going to make, keep up with what people would more likely want to watch and see.
Viral video production is a cheap way to spread your message. It still need to have a relevant content and creativity to be an effective tool of making your brand known.