A website is the business card of your company that is available 24/7. How you present it in the internet world will have a great impact on its reputation. Believe it or not, it’ll leave lasting impression that will either make or break your business. That’s why once you have decided to take it online, better make it look at its best.
Check these basic signs that your website seriously needs help. If you can’t do everything yourself, better hire a website design agency to do it for you.
Low in Search Ranking
Regardless of how much effort you put in your campaign, if your website is at its worst structure, then sad to say, but you just wasted everything. Always prioritize your URL structure, and the meta data. These two can take your website (with the help of keywords) into the page one of the search engine. The higher your ranking is, the higher the respect you’ll have online.
High Bounce Rate
High bounce rate is different from Exit rate. The first is a clear sign that upon opening your website, the visitor found it not browse-worthy and exits right away; whereas the latter is exiting after browsing different pages. High bounce rate can be due to irrelevance of content, slow loading, and difficult navigation.
It’s either you have no call to action button or you have no inquiry form in your website, which is a no-no. Why did you setup a website if any of those two are not present? Websites are not just about catchy images and words, but also about different elements that will boost your sales.
Loading Too Slow
Who has a lot of time to wait for a loading page? Sometimes, it’s not about internet connection problem, but more of the composition in your website such as images. Huge image file is the common culprit of this. Keep it fast and convenient, so you’ll see more visitors coming back to your site.
Not Mobile Friendly
Everyone spends most of their time using handheld devices than personal computers. Optimize your website and make it mobile friendly so that it’ll still look good when viewed using tablets and smartphones. People love everything that is easy and convenient to navigate. Increase your customer satisfaction by doing this.
When was the last time you updated your website? If it’s been in the world wide web for a few years already, and you haven’t made a single change, then you are committing a grave mistake. Not adding anything new is a clear sign that your business is stagnant. Of course, you wouldn’t want to leave that kind of impression right? Give it a new look, and make updates - it can be in a Blog form, to let your visitors know that your website is still functioning.
Your website is a good investment for the long run. Going online can have a great impact on your business in terms of reaching clients. Take your time in designing it properly, and come up with a competitive website.