Your website serves as the online business card of your brand, and it’ll leave lasting impression that may or may not gain you clients. Designing a website is more than just picking images and colors, there are a lot of significant factors that you will seriously need to consider. Without proper guidance from a website design agency, more likely than not, you are bound to miss something that could bring you a lot of clients in the future.
If you think that your website is good enough, better think again. Check the following and see if you experience any of it:
It Isn’t Mobile Friendly
Since most are using their smartphones and tablets in browsing the net, it’s important to be consciously aware on how your website appears on it. By optimizing it and making it mobile friendly, you are doing your potential clients a big favor. The easier clients can find what they are looking for in your website, the higher the chances that they’ll favor you over your competitors.
It has High Bounce Rate
A bounce rate translates into an unhappy customer. A high bounce rate is a clear sign that something is wrong in your website that needs an immediate action. There has to be a reason why someone that happens to drop by your website closes it without even navigating to other pages. Lower your bounce rate and increase your customer satisfaction rate. Make your pages read-worthy.
It has Poor Navigation
Always keep in mind that not everyone has ample time to spend browsing the net. Most want to find what they are looking for in a matter of a few clicks, and if they don’t find it after 2-3 clicks, will exit to your website. The more they find smooth and easy navigation on your site, the more they’ll come back digging for information or stuff that they need. Who knows, it might even lead to conversion.
It Takes Time to Load
Does it take minutes before your Homepage loads? If that’s the case, then no wonder why you are losing a lot of potential clients, and have high bounce rate. Again, time is precious and everyone wants fast result. Accessibility and convenience - these are the keys that your website needs to keep visitors coming back. If your website suffers from this, it may be due to huge size of graphics. Speed up your website to avoid losing in the competition.
It has Too Many Words
Information overload is irritating. It’s good to provide all the necessary information, but never make it too long to bore your visitors. Images are more pleasing to the eyes than words. Do not fill your website with voluminous content on the About Us page or The Company Profile. Get straight to important details and keep everything simple. Tell a story in the most direct way that you can, and grab your visitors’ attention in a matter of few but powerful words.
It was a good choice to finally take your business into a new level - digital marketing. Make the most out of it and you’ll see how advantageous it is in the long run. Not giving it proper attention will have great impact on your brand, So, when you decide to take it online, better be good in it.